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Finance texts offer theoretical frameworks for company valuations but theory and practice seldom line up.

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All too often, when it comes to acquisitions, the purchaser pays too much. Last week there was a deal of discussion about the price paid by Facebook’s Mark Zucherberg for Whatsapp. The price was US$19bn and I was left wondering if the decimal point was in the wrong place. To put the price paid into some perspective, I am grateful to colleagues at Credit Suisse who have compiled a list of nine things that are cheaper:
1.Hubble Telescope $10bn
2.American Airlines $11bn
3.USS Ford Aircraft Carrier $13bn
4.Top 20 football clubs in the world $16bn
5.London Olympics $10.4bn
6.Clean water and sanitation for the entire planet $10bn
7.World music industry $16bn
8.Jamaica $15bn
9.Iceland $14bn
If it was up to me I might go for option 6; have paid US$1.9bn for Whatsapp and still have just over US$7bn to gamble with (oops, I meant invest)!


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